Alexander Gutsal - Through the ashes

Through the ashes

Exhibition of abstract painting

The truth in imperfection and impermanence — this thesis reflects the artist's attitude to life and painting. Therefore, all paintings are made with paints mixed with ash.

Due to the modesty of the artist, the paintings have not been exhibited until now. Organizational skills and external impulse are needed for artistic talent to see the light of day.

The work consisted in creating the concept of the exhibition, developing the graphic style of the poster, finding a gallery and negotiating with the curators.

The visual identity of the exhibition is a reflection on the theme of imperfection. Identity has two levels of perception. At first glance, these are just abstract spots. But if you look more closely, you can see that they are based on the correct geometric shapes.

In this way, from the beginning, the viewer has a feeling of incompleteness that encourages him to imagine the missing fragments to make the correct figure. So it is the imperfection of graphic elements that makes them visually attractive.

During the war, the symbolic meaning of the exhibition becomes especially relevant. In the fire and ashes of war, a new future and new human values are born.