Altefoods
Brand identity
ALTEFOODS is a manufacturer of frozen berry products for the B2B segment.
Altefoods has significant production facilities and high-tech equipment in Ukraine. But potential consumers of its products are in Europe. To communicate with them, the company needs to acquire a unique face and voice.
It is interesting that low-temperature technologies are closely related to scientific achievements, and scientific terminology is often found in their description. A crystal lattice metaphor helps to create an understandable and emotional image, while
preserving the scientific background. After all, thanks to the crystallization of liquid in frozen fruits, they retain their properties, shape and appearance well. And the connections between ice molecules form a crystal lattice.
The company has already visited two international exhibitions with the newly created visual language. It continues to develop and is used to create new points of contact with the audience.
