Effie Awards Ukraine 2021
PR campaign
The Effie Awards are the most prestigious awards in the world in the field of marketing communications, which are received for the main achievement in the field — effectiveness.
Every year, Effie Awards Ukraine conducts an advertising campaign to encourage participation in the competition. This year, one problem arose: for 15 years in Ukraine, the target audience was already well aware of this international award for marketing effectiveness. A new approach to communication was needed.
The Effie Award has already toured the world and is known everywhere. To send your case to an international voyage is an important task for many Ukrainian agencies.
Winning the Effie Awards Ukraine statuette means gaining recognition of an international standard. This is what the creative campaign reminds you of with its slogan: Effie is known all over the world!
The names of the most effective advertising campaigns of Ukraine in 2021 were announced at the Effie Awards Ukraine 2021 awarding ceremony. It was a bright event, the main task of which is to promote the development of the market of quality marketing in Ukraine, to demonstrate best practices, as well as to expand professional ties.
Creative directors
Vitalii Kapustian, Vlad Wojcehowski
Art director
Alexander Zelenyuk
Project manager
Victoria Borovetska
