Bibliotheca
Visual identity
Central City Library named after Kostya Solukha in Kamianets-Podilskyi
The city library houses unique books and hosts literary and artistic events. But most people associate the library only with old books gathering dust on many identical shelves. The idea to change the attitude to the library became a challenge for a team of like-minded people.
Old logo
To understand the reason for this situation, we held a series of meetings with librarians. One thing became obvious — outdated and unsystematic visual communication.
The library is a place of events, meetings and new discoveries. This inspired the main elements of the new identity — a special field and frame. They symbolize a cultural environment that unites various activities. In terms of identity, these elements are universal, they adapt to any point of contact.
For the full implementation of the project it is necessary to find funding. But what has already been done is to draw public attention to the problems of the city library.
Strategy
Valentin Kozyaruk
Valentin Kozyaruk
Library director
Lyudmila Hepluk
Lyudmila Hepluk
Print
Dmytro Yarovy
Dmytro Yarovy
